Roca Group is entering the luxury segment with the incorporation of Antonio Lupi, an iconic Italian brand in bathroom space design

Roca Group has reached an agreement to acquire a majority stake, through its premium-segment subsidiary Laufen, in the Italian firm Antonio Lupi Design, a leading name in bathroom furniture and a symbol of design excellence. This alliance will drive the global commercial expansion of the Italian group, which will maintain its full operational independence and identity while leveraging Roca Group’s international reach.

Founded in 1950 and headquartered in Stabbia (Tuscany), the Tuscan company has successfully combined artisanal know-how with business acumen, gradually building a reputation for quality and reliability. Its products are distributed in more than 80 countries. The group reached a turnover of €42 million in 2024 and have 100 employees.

With this operation, Roca Group strengthens its commitment to brands with a strong identity and leadership in design, integrating into its ecosystem a partner that combines artisanal tradition, technical innovation, and international prestige. Antonio Lupi will remain led by the founding family and will continue to be managed from its headquarters in Stabbia, which also houses its main showroom, R&D center, and production facilities.

“My brothers and I are excited about this alliance. We are convinced that this operation represents not only a great strategic opportunity, but also a chance to expand both in Italy and abroad, bringing benefits to both companies and to our customers, while securing a strong future for the company,” said Andrea Lupi, CEO of the Italian group. For his part, Albert Magrans stated: “The combination of Antonio Lupi, the undisputed global leader in bathroom luxury, with our premium division Laufen places us in a privileged position in the high-end market segment.”

Roca Group was advised on this transaction by Alantra, Baker McKenzie, and KPMG, and Ethica Group on Antonio Lupi’s side.